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How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Back with the biggest news, ideas, and debates across ads, media, and monetization products.
This newsletter includes all of the headlines and posts we discussed on this week’s episode.
Feedback on ADSN or this week’s episode? Email us, we want to hear from you!
PRIMARY POSTS
JOINING THE POD: DANTE DICICCO
Dante DiCicco, Former Block Product Exec Shares:
AI experience from a product leader at Block
How AI is actually impacting restaurants today, from procurement to payments
The economics behind Square and payment processing at scale
What it looks like to build a modern tech stack and integrate AI into restaurant businesses
How tech businesses are overcoming distrust on main street
And much more…
STAY CONNECTED
JAMES BOROW
Twitter – /jamesborow
LinkedIn — /jamesborow
DANIEL DRUGER
Instagram — /danieldruger
TikTok — /danieldruger
LinkedIn — /danieldruger
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